Trademark Attorney Morris Turek

Morris E. Turek

(314) 749-4059

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Welcome to the Trademark Attorney Blog!

US Trademark Search: Save Time and Money by Performing a Thorough Search

Whether you are preparing to start a new business, or are currently operating a business, you have likely created a distinct name, logo, and/or tagline to represent your company and your products/services.  This unique designation – known as your trademark – differentiates you from your competition and helps establish your reputation in the marketplace.Continue Reading

Trademark Application: The First Step in Obtaining a Federal Trademark Registration

If you’re going to engage in a commercial enterprise, you will likely spend a great deal of time, money, and resources creating and developing your unique brands (i.e. your trademarks).  After all, your unique brands are what allow you to build consumer loyalty and, in turn, grow and prosper. Your brands are some of theContinue ReadingContinue Reading

An Experiment Showing the Inadequacy of the Trademarkia (a/k/a LegalForce) Search Engine

Before adopting, using, and applying to register your trademark, it is good practice to perform a comprehensive federal trademark search in order to help minimize the risk of being sued for trademark infringement by someone who owns prior rights in an identical or confusingly similar trademark.  Furthermore, a federal trademark search will assist you inContinue ReadingContinue Reading

Trademark Definition and Trademark Examples

A trademark is a word, phrase, logo, design, symbol, character, or device (or any combination thereof) that is used in connection with the advertising and sale of products and services, and that serve to indicate the source of those products and services.  The most famous trademarks have immediate brand recognition and instantly convey the intendedContinue ReadingContinue Reading

The Perils of Using Do-It-Yourself Trademark Websites Like LegalZoom and Trademarkia

When it comes to do-it-yourself trademark websites, LegalZoom and Trademarkia (a/k/a LegalForce) are two of the most popular ones, thanks in large part to aggressive marketing and a focus on upselling and volume.  For those of you who are not familiar with these websites, LegalZoom is a legal document filing service, while Trademarkia is essentiallyContinue ReadingContinue Reading

Trademarkia Review (Part 3) – The Trademark Application

In this third installment of my series on Trademarkia, I will take a look at Trademarkia’s trademark application filing service.  If you haven’t read my first two articles about Trademarkia, you may find it beneficial to do so before continuing.  You can read my earlier articles by clicking below: Trademarkia Review (Part 1) – IsContinue ReadingContinue Reading

Trademarkia Review (Part 2) – The Trademarkia Trademark Search

In Part 1 of my Trademarkia review, I attempted to uncover the truth about Trademarkia, using its very own words, claims and explanations.  I explored what Trademarkia professes to be (an online search engine) as well as what Trademarkia declares itself not to be (a provider of legal advice and services).  I also tried toContinue ReadingContinue Reading

Trademarkia Review (Part 1) – Is Trademarkia a Scam?

Part of my responsibility as a trademark attorney is to help individuals make informed decisions.  My law practice is devoted exclusively to educating people about trademarks, as well as helping them research, register, and defend their marks. That said, I feel compelled to provide some background on a web-based company called Trademarkia.  Trademarkia is veryContinue ReadingContinue Reading

What is a Trademark Class? How Do I Choose the Correct Trademark International Class?

If you have ever attempted to register a trademark, you already know that the USPTO trademark application form requires you to identify the trademark class into which your product or service falls.  Most people look at the portion of the form that asks for the trademark international class and, not surprisingly, have no idea whatContinue ReadingContinue Reading