Trademark Attorney Morris Turek

Morris E. Turek

(314) 749-4059

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Legalzoom and Trademark Registration: A Match Made in Hell

Legalzoom and Trademark Registration: A Match Made in Hell

Last week, I received a telephone call from a guy located in Florida who was on the verge of opening a new business.  Apparently, he was thinking about using LegalZoom to assist in the preparation and filing of his trademark application.  For those of you who don’t already know, LegalZoom is an online legal document preparation service.  It is not a law firm and it cannot offer any legal advice or guidance.  People who are looking to register a trademark with LegalZoom (God forbid) are asked to fill out a questionnaire that resembles the official trademark application form provided by the Trademark Office.  They submit their responses to LegalZoom with a payment that covers LegalZoom’s service charge and the government filing fee for the application.  Without checking for accuracy or completeness, LegalZoom transcribes the responses onto the Trademark Office’s official application form and submits it on behalf of its customers.  There is absolutely no review by LegalZoom as to whether the trademark is even eligible for registration, which is a problem considering that there are many categories of trademarks that are completely barred from being federally registered.

Anyway, as my potential client was conducting some Internet research into LegalZoom and its trademark registration service, he happened to stumble across three of my previous blog posts in which I detail the many problems with LegalZoom and the reasons why people should avoid using LegalZoom like the plague.  After I was done patting myself on the back for having such awesome search engine optimization, I started asking him some questions about his trademark and his business.  He indicated that he was going to be starting a website on which people can purchase clothing and other merchandise that have funny, amusing, and/or distasteful sayings printed on them.  Because the name he was considering using was pretty unique, he was concerned about competitors adopting a similar name with the intent to capitalize on any success and good fortune he may have.  He had heard LegalZoom’s commercials on television and satellite radio and decided to check it out.  And as I mentioned earlier, his research into LegalZoom led him to your humble trademark attorney.  I guess I was able to make him doubt LegalZoom just enough to consult with me before handing over $494 to LegalZoom.

Well, I think he’s pretty happy that he made that phone call because I just saved him $494.  Under the Lanham Act (which is the primary federal trademark statute dealing with trademark registration), a trademark that “consists of or comprises immoral, deceptive, or scandalous matter” may not be registered with the Trademark Office under any circumstances.  The trademark my potential client wanted to register prominently featured a well-known and highly profane term.  Without going into too much detail, let’s just say that the word appears in George Carlin’s original list of “Seven Words You Can Never Say on Television.”  A very quick search of the Trademark Office’s records revealed that every single trademark application ever filed with this particular word had been rejected by the Trademark Office on the basis that the mark would be considered immoral or scandalous by a large segment of the American public.  As such, I informed him that there was an extraordinarily high probability that the Trademark Office would treat his application in a similar fashion and that the chances of overcoming such a rejection would be practically non-existent.  Although he wasn’t thrilled about the inability to register his trademark, he was grateful that I saved him a few hundred dollars and even offered to send me some money for my time and advice.  I told him I’d just count it toward my pro bono hours for the year.  After all, didn’t I just do a public good by bringing LegalZoom one step closer to bankruptcy?  You’re welcome America.

The fact of the matter is that LegalZoom would have done nothing to dissuade my potential client from filing his trademark application.  Why?  Because nobody at LegalZoom has a clue which trademarks are entitled to federal registration and which ones aren’t.  It would have happily pocketed the money and laughed all the way to the bank.  And where would that have left this budding entrepreneur?  I’ll tell you where.  $494 in credit card debt and a trademark application that isn’t worth a $@#!.

Related Article: Is legalZoom Legit for Preparing My Trademark Application?

Related Article: Is LegalZoom Good for Performing My Trademark Search?

Related Article: LegalZoom Trademark Reviews: Should You Trust LegalZoom for Your Trademark?

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9 Responses to Legalzoom and Trademark Registration: A Match Made in Hell

  1. Lindsay says:

    Yes, that was a helpful article, but it also has to be one of the funniest legal articles I’ve ever read!

  2. Great article, and very helpful advice to the client! Sounds like you have an amazing practice. Best of luck.

  3. Ken says:

    I just found this article by the same process – doing a Google search on “LegalZoom trademark review”. I was looking at a service of theirs that conducted federal, state and common law searches, for a fee of course. Here is the link:

    Is this also untrustworthy? I am also just stating a business and wish to trademark. I have all the links to do the Federal and State searches myself but probably would still need a lawyer to provide the final legal opinion. I am here in St. Louis.

  4. Morris Turek says:


    LegalZoom does conduct federal, state, and common law trademark searches. However, LegalZoom cannot provide an opinion as to whether adopting, using, or attempting to register your trademark would be an infringement of someone else’s rights. It also will not tell you whether your trademark is ineligible for federal registration for other reasons. That is why I strongly recommend against people using LegalZoom’s trademark services.

    If you would like to discuss how I may be able to assist you, please feel free to give me a call. I look forward to speaking with you.


  5. Michael Feigin, Esq.,Patent Attorney says:

    Yeah, but I’ve made much more money on fixing some applications filed with LegalZoom than I would have if they came to me in the first place.

  6. KT says:

    Hate to say anything that will help an attorney. But I just received my ‘evaluation’ by the USPTO of my trademark application. Legal Zoom attorneys failed to advise me on the most fundamental points. The response from the USPTO to me was basically, this is poorly structured application.

    Another $600 down the tube. Plus legal zoom kept billing me weekly until I called them to stop.

    Most damaging is that I based the naming and extensive marketing of my startup, based on the confidence that the Legal Zoom attorneys gave me.

  7. Corveaus says:

    I cannot thank you enough for this article. It just saved me so much money!

  8. Chad says:

    I used LegalZoom to trademark a band name. I paid for a search and was under the impression that they would research to make sure it was clear for use. I was granted the trademark and happily started marketing and using the name. About a year later, I was sent a cease and desist letter from a Casino using the same name. Let’s just say I could barely afford the $700 for the trademark and there was no way I could afford to fight a casino. I felt totally let down by LegalZoom’s attorney(s). Their marketing can be tempting. but please do your research. I am in need of trademarks again and don’t think I will be using LegalZoom this time.

  9. Morris Turek says:

    Thank you for your comment. A lot of people contact me regarding their dissatisfaction with LegalZoom. Complaints about LegalZoom are all over the Internet.

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