Trademark Attorney Morris Turek

Morris E. Turek

(314) 749-4059

morris@yourtrademarkattorney.com

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Welcome to the Trademark Attorney Blog!

Category Archives: Trademark Protection Articles

Trademark Application: The First Step in Obtaining a Federal Trademark Registration

If you’re going to engage in a commercial enterprise, you will likely spend a great deal of time, money, and resources creating and developing your unique brands (i.e. your trademarks).  After all, your unique brands are what allow you to build consumer loyalty and, in turn, grow and prosper.

Your brands are some of the most valuable assets you will ever own because they embody your reputation and symbolize the goodwill your business has with the purchasing public.  And because they are so valuable, they need to be protected against competitors who may try to imitate or disparage them.  As such, if you haven’t yet sought protection for your brands by filing a federal trademark application with the United States Patent and Trademark Office (“USPTO”), then I strongly encourage you to consider doing so.
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Trademark a Product Name? Can Yours Be Registered as a Trademark?

People ask me all the time if it is possible to trademark a product name.  The answer is….sometimes.  Some categories of product names are eligible for federal trademark registration with the United States Patent and Trademark Office (“USPTO”), while others are not.  In general, the more unique and creative your product name is, the easierContinue ReadingContinue Reading