If you’re going to engage in a commercial enterprise, you will likely spend a great deal of time, money, and resources creating and developing your unique brands (i.e. your trademarks). After all, your unique brands are what allow you to build consumer loyalty and, in turn, grow and prosper.
Your brands are some of the most valuable assets you will ever own because they embody your reputation and symbolize the goodwill your business has with the purchasing public. And because they are so valuable, they need to be protected against competitors who may try to imitate or disparage them. As such, if you haven’t yet sought protection for your brands by filing a federal trademark application with the United States Patent and Trademark Office (“USPTO”), then I strongly encourage you to consider doing so.