Trademark Attorney Morris Turek

Morris E. Turek

(314) 749-4059

morris@yourtrademarkattorney.com

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Welcome to the Trademark Attorney Blog!

Category Archives: Miscellaneous Trademark Happenings

A Trademark for Trayvon: Protection or Exploitation?

A Trademark for Trayvon: Protection or Exploitation?

Last week, a friend of mine emailed me an article about a trademark issue related to the Trayvon Martin story. In the event you haven’t heard about Trayvon Martin because you’ve been doing research in Antarctica for the past month, Trayvon was an African-American teenager who was shot and killed in Florida by a neighborhood watch captain who claims he was acting in self-defense. Trayvon was wearing a hooded sweatshirt and was unarmed at the time he was shot. The controversial killing has received an enormous amount of media coverage because the shooter has not been arrested by Florida authorities and it appears from a 911 call that he might have provoked Trayvon by following him throughout the neighborhood and approaching him when there was no justification to do so. The case has understandably sparked public outrage in many parts of the country and has resulted in numerous demonstrations and protests during which participants have chanted such phrases as “I AM TRAYVON” and “JUSTICE FOR TRAYVON.” These two rallying cries have appeared on t-shirts and hats worn by Trayvon’s supporters, as well as on large signs and banners used during the protests.
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Jay-Z and Beyonce Become Proud Parents of a Trademark

This week’s article is about a trademark issue involving two of the biggest names in music and their month-old offspring.  On January 7, Rapper Jay-Z and singer Beyonce Knowles became parents of a precious seven pound bundle of joy.  Like many celebrity couples who think it’s chic to give their children absurd names, they immediatelyContinue ReadingContinue Reading

When Trademark Searches Go Wild!

This past week, I conducted a trademark search for a client that reminded me just how wacky and frustrating the Trademark Office can be.  For a variety of reasons, I am not going to reveal the exact trademark I searched.  Instead, I will say that I performed a trademark search on the mark THE CARBONContinue ReadingContinue Reading

“2012″ Trademarks: Amusing, Interesting, and Presumptuous

First of all, I want to wish everyone a very Happy New Year!  I hope 2012 brings all of you much joy, success, and prosperity.  My New Year’s resolution is to continue building my trademark law practice and to spend more time seeing and learning about the world.  I’m actually going on my very firstContinue ReadingContinue Reading

Atlanta Braves File Trademark Opposition Against Disney’s Trademark Applications for “BRAVE”

I almost put this trademark dispute in the “ridiculous trademark opposition” category, but I didn’t want to add insult to injury after the Atlanta Braves’ embarrassing late-season collapse that resulted in the team missing the postseason after leading the St. Louis Cardinals by 10.5 games in the wild card race.  See, I actually do haveContinue ReadingContinue Reading

Can Coca-Cola Own Trademark Rights in the Word “Zero?”

This week’s trademark article is about one of my favorite sodas currently on the market.  It has that unmistakable Coca-Cola taste with none of the high fructose corn syrup that makes you fat.  Honestly, I have no idea why someone would choose to buy Diet Coke when Coca-Cola Zero is readily available and has soContinue ReadingContinue Reading

Is the Hershey Bar Eligible for Trademark Registration?

This week’s article involves a two year fight between the Hershey Chocolate & Confectionery Corporation (“Hershey”) and the United States Patent and Trademark Office regarding the chocolate bar pictured above.  On August 20, 2009, Hershey filed a trademark application seeking to register the following trademark for “candy and chocolate,” which is described by Hershey asContinue ReadingContinue Reading

No Trademark Search = Infringement Notice from Maker of Dr. Martens

A couple of weeks ago, I received a telephone call from a potential client located here in the Midwest.  He told me that he recently received a letter from a trademark attorney representing Airwair International Limited.  Airwair is the British company that manufactures Dr. Martens footwear.  Now, if you’ve ever owned a pair of Dr.Continue ReadingContinue Reading

Ridiculous Trademark Dispute of the Week: The Battle for “YUUUP!”

This week’s article is about an awesome reality show on the A&E television network and some rapper I’ve never heard of who hopefully falls off the face of the Earth sooner rather than later after stirring up this ridiculous trademark dispute.  For those of you who haven’t had the pleasure of watching “Storage Wars,” theContinue ReadingContinue Reading

Trademarkville: A Place Where Zynga Files Lots of Trademark Oppositions

If you’re a fan of online or mobile gaming, then you’re probably very familiar with Zynga.  Zynga has provided people all over the globe with more ways to waste time than probably any other software company in recent memory.  In fact, many of you have probably spent what amounts to months of your life playingContinue ReadingContinue Reading