Trademark Attorney Morris Turek

Morris E. Turek

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morris@yourtrademarkattorney.com

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“2012” Trademarks: Amusing, Interesting, and Presumptuous

First of all, I want to wish everyone a very Happy New Year!  I hope 2012 brings all of you much joy, success, and prosperity.  My New Year’s resolution is to continue building my trademark law practice and to spend more time seeing and learning about the world.  I’m actually going on my very first cruise in July (9 nights!) thanks to the extraordinary generosity of my Aunt Faye and Uncle Steve.  I also want to lose about 15-20 pounds, but I say that every year and it just never seems to happen.  I guess I should just be happy that I’m not gaining 15-20 pounds every year.  Perhaps the July cruise will motivate me to stop gorging myself at the local Chinese buffet.  If the Hibachi Grill Supreme Buffet in St. Peters, Missouri goes out of business, you’ll know why.  If it has record profits, well, there’s always next year…

For this week’s article, I’m keeping it pretty light and fluffy.  Out of curiosity, I decided to conduct a quick federal trademark search of “2012” just to see if there are any pending trademark applications or existing federal trademark registrations for marks that are funny or noteworthy for some reason.

Since 2012 is a presidential election year, it’s not surprising that my search revealed many trademarks with a political spin.  Some of my personal favorites include:

HERMAN CAIN PRESIDENT 2012 (a waste of money unless Cain is going to be running for president of a different country)

DUMP HIM 2012 (perfect for both Republicans and feminists)

SHOVEL READY FOR ELECTION DAY 2012 (I bet Obama would even chuckle at that one)

NOBAMA 2012-2013 (probably just a typo, right?)

ABO 2012 ANYBODYBUTOBAMA.COM (be careful what you wish for)

MO’BAMA FOR PRESIDENT 2012 (finally, some love for the President)

2012 is also an Olympic year and my trademark search uncovered several trademark registrations owned by the Comite International Olympique for:

LONDON 2012 (host of this year’s Summer Olympics)

MADRID 2012

PARIS 2012

MOSCOW 2012

Along with New York, these cities were the finalists to stage the 2012 Olympic Games that were announced in May 2004.  What I find somewhat interesting about these registrations is that their underlying application filing dates are way back in October 2003 (almost nine years before the actual Olympics).  Of course, since Madrid, Paris, and Moscow failed to clinch the dubious honor of hosting the 2012 Games, I would expect that the Comite International Olympique will allow the registrations to expire.

Finally, a pending trademark application for I SURVIVED DECEMBER 21, 2012 caught my eye.  My research indicates that this date refers to the very last day in the ancient Mayan Long Count calendar.  According to some sources, December 21 will be the end of civilization as we know it.  Doomsday.  Armageddon.  Everything becomes Tidy Cat kitty litter.  Now, I don’t want to sound ignorant, but wouldn’t it have made more sense for the owners of this application to have waited until December 22 of this year to file it?  You know, so as to ensure that their $275 government filing fee doesn’t go to waste.  On the other hand, I guess if the Earth is still spinning in approximately 50 weeks, they will be all ready to monetize our collective good fortune.  Nonetheless, I’d probably wait until the sun rises that morning before having celebratory t-shirts made.  You know, to avoid jinxing the continuing existence of mankind.

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One Response to “2012” Trademarks: Amusing, Interesting, and Presumptuous

  1. Nate Marschalk says:

    Thanks for the new lead. Hibachi Grill Supreme – Here I come.

    I have been getting to do some trademark work lately in addition to my prep/pros. Pretty cool stuff!

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